WHY HALFNOMADS?
Omar, a Moroccan carpet seller, was the first to call himself a HalfNomad, a term we instantly connected with. He said:
“We live in the mountains for 6 months and the other part of the year we come down to take advantage of what the city has to offer”.
We want to live here and there. We want to return and enjoy the cycles. Again and again.
WHO WE ARE
MEET OUR
NOMADS
ERNESTO ABUD
Over the past decade, I’ve helped top organizations grow across borders, cultures, and uncertainty. Leading expansion strategies across LATAM and the European Union for companies like Google, Itaú, and YouTube, among others.
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I’ve led teams, advised executives, and built bridges between markets, cultures, and decision-makers, with hands-on experience in over 20 countries.
As a TEDx speaker, author, and founder of HalfNomads, I bring a provocative yet practical lens to global growth, cultural transformation, and leadership under pressure.
TRILINGUAL PROFICIENCY: English, Portuguese, Spanish.
Author of the book 'Fantastic Clans'.
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Ready to scale globally? Let’s talk.
MAYRA ABBONDANZA
Mayra is a writer and specializes in Brazilian consumer behavior. Cook and author of 'O que fazer para meu filho comer bem', 'Dêxaeeuuu', 'Fantastic Clans' and other books as ghostwriter.
Host of the Prime series 'Terra Brasil' about natural territories. Consultant since 2008 for global brands and families. Part of emerging Brazilian BCorp movement.
She is the creator of the podcast Sozinha de Si, which shares anonymous and silenced stories.
Today she is dedicated to immersing herself in authorial projects, supporting women to gain more authority, voice, security and strength, through carefully chosen words.
POLYGLOT PROFICIENCY
English, Portuguese, Spanish, Italian.
