Trusted by top companies across 20+ countries
SELECTED GLOBAL WORK
CONNECTED TERRITORIES
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FOUR JURISDICTIONS. ONE GLOBAL BET
Regulatory Risk Strategy
One global line. Different rules on sugar, ingredients and product formulation.
We helped Heinz turn regulatory risk across four jurisdictions into a smarter path for scalable global investment.
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CONNECTED TERRITORIES
US - LATAM
Commercial Strategy Alignment
Brazil and Mexico weren’t responding to the US playbook in the same way.
We co-led the realignment of portfolio and GTM priorities with X’s US and LATAM commercial teams, focusing on local traction.
CONNECTED TERRITORIES
US - BRAZIL
Soft Landing Strategy
Brazil plays sport differently. The US expansion formula couldn’t simply be replicated.
We co-led the landing, using Brazilian sports realities to shape key apparel and footwear decisions for the iconic American brand.
CONNECTED TERRITORIES
DEN
EUROPE - LATAM
Global Launch Strategy
Luxury doesn’t mean the same everywhere.
Pandora asked us to prepare the launch of its new lab-grown diamond line. We led positioning and GTM across LATAM region, aligning global innovation with local luxury behaviors.
“I'm surprised by the antagonistic responses from these countries, now we can leverage this to execute regional decisions.”
— Pandora Global team
CONNECTED TERRITORIES
BRAZIL - GLOBAL
Brazilianizing the world
We helped Itaú launch its new internal culture across Portuguese-, Spanish- and English-speaking regions, preserving its Brazilian identity.
CONNECTED TERRITORIES
We partnered with CONMEBOL and the Intuito team to transform evolving fan behavior trends into a unified, fan-centric strategy.
Together, we explored fan engagement, innovative rule approaches, and fintech opportunities to shape both men’s and women’s strategies across Copa Libertadores, Copa América, and Copa Sudamericana. This work is helping redefine future fan experiences while honoring the region’s deep-rooted football culture.
CONNECTED TERRITORIES
FRA
French and Brazilian health realities differ deeply.
We helped June and Biocodex understand these differences by decoding the everyday realities of Brazilian pharmacists, anchoring strategic decisions for portfolio expansion.
“The cultural differences between the French and Brazilian pharmaceutical industries are remarkable, thank you for uncovering such unexpected insights!”
— Julie Hesse, Global team
CONNECTED TERRITORIES
We helped the Brazilian brand iupp to find their unique Argentinian, Uruguayan and Paraguayan voice. In Paraguay we chose to communicate in Guaraní - a unique Paraguayan dialect - that was far beyond everyone 's expectations.
“Now I understand your value. I was pleasantly surprised when you delivered the brand-guide in Guarani.”
— Helena Sulzbeck, Itaú Institucional Global
CONNECTED TERRITORIES
The challenge was to create real solutions to real immigration problems in the country. People from all sorts of different cultural backgrounds were able to devise creative ways of adapting to Brazilian culture through their own StartUps.
Native kitchens, translation services, and basic information to survive in São Paulo were the hot topics of the new ventures.
CONNECTED TERRITORIES
We partnered with Differänce Intercultural to create 'Latino Mindset training' tailored specifically for Brazilian global leaders overseeing expansion efforts. This comprehensive program equips leaders with cultural chameleon skills, empowering them to navigate regional business differences with agility and effectiveness.